Working Harder is Smarter Than You Think
Today’s date is Jan 19, which means we’re past the halfway mark of the month (holy cow, time really does fly). Being closer to February […]
Sell Me This Cake
2023 is now in full swing and I can’t help but think how much food, in particular cake, I shamelessly consumed during the holiday […]
How can the past influence your business’ future?
Rose-Tinted Glasses For the Past — And Your Products They say you look at the past through ‘rose-tinted glasses’; what if your customers could […]
Here’s How You Can Sell More Sea Shells
Authors have discovered that messaging with alliterative phrases combined with pricing promotions led to higher consideration & selection than non-alliterative promotions: “Two T-Shirts $21” […]
Natural Is the Way To Go…Or Is It?
Doesn’t it feel like nearly every product these days references its natural or organic elements? While it’s fairly obvious why brands like to do […]