Working Harder is Smarter Than You Think
Today’s date is Jan 19, which means we’re past the halfway mark of the month (holy cow, time really does fly). Being closer to February […]
Sell Me This Cake
2023 is now in full swing and I can’t help but think how much food, in particular cake, I shamelessly consumed during the holiday […]
How can the past influence your business’ future?
Rose-Tinted Glasses For the Past — And Your Products They say you look at the past through ‘rose-tinted glasses’; what if your customers could […]
Does Free Shipping Harm Your Profitability?
Free shipping promotions are all the rage right now! Who doesn’t like a freebie, right? Many online retailers offer free shipping as a way […]
Here’s How You Can Sell More Sea Shells
Authors have discovered that messaging with alliterative phrases combined with pricing promotions led to higher consideration & selection than non-alliterative promotions: “Two T-Shirts $21” […]
What the Luck is Going On?
Turning shopping into a promotional game has huge potential. In a test, researchers discovered that promotional games increased conversion rates by anything from 42% […]
Natural Is the Way To Go…Or Is It?
Doesn’t it feel like nearly every product these days references its natural or organic elements? While it’s fairly obvious why brands like to do […]
Your Best Influencer Could Be Your CEO
Researchers have demonstrated that stories centered on the CEO &/or founder’s story (e.g., why I started this, how the product helps people) drove higher […]
Nudge Your Customers to Increase Conversion Rate By Up To 20%
Researchers have discovered that nudging, when used in combination with social proof, is almost 20% more effective in driving conversions than when used on […]
Comparative Messaging, Does it Really Work?
Comparative messaging, does it really work? In short, no. Almost universally across our clients, ads that make comparative claims are less effective at achieving […]
Try This To Drive More Engagement With Your Ads
Try This To Drive More Engagement With Your Ads Researchers have discovered that consumers are more likely to engage with and share brand messages when […]