![Here’s How You Can Sell More Sea Shells](https://www.perceptly.io/wp-content/uploads/2022/11/06480e_b6cec16a844248d1a0b1625d79c00b12_mv2.webp)
Here’s How You Can Sell More Sea Shells
Authors have discovered that messaging with alliterative phrases combined with pricing promotions led to higher consideration & selection than non-alliterative promotions: “Two T-Shirts $21” […]
November 10, 2022
![Comparative Messaging, Does it Really Work?](https://www.perceptly.io/wp-content/uploads/2022/08/comparative-messaging-does-it-really-work.jpg)
Comparative Messaging, Does it Really Work?
Comparative messaging, does it really work? In short, no. Almost universally across our clients, ads that make comparative claims are less effective at achieving […]
August 4, 2022