Sell Me This Cake
2023 is now in full swing and I can’t help but think how much food, in particular cake, I shamelessly consumed during the holiday […]
January 5, 2023
Here’s How You Can Sell More Sea Shells
Authors have discovered that messaging with alliterative phrases combined with pricing promotions led to higher consideration & selection than non-alliterative promotions: “Two T-Shirts $21” […]
November 10, 2022
What the Luck is Going On?
Turning shopping into a promotional game has huge potential. In a test, researchers discovered that promotional games increased conversion rates by anything from 42% […]
October 26, 2022
Natural Is the Way To Go…Or Is It?
Doesn’t it feel like nearly every product these days references its natural or organic elements? While it’s fairly obvious why brands like to do […]
September 16, 2022