Sell Me This Cake
2023 is now in full swing and I can’t help but think how much food, in particular cake, I shamelessly consumed during the holiday […]
January 5, 2023
Here’s How You Can Sell More Sea Shells
Authors have discovered that messaging with alliterative phrases combined with pricing promotions led to higher consideration & selection than non-alliterative promotions: “Two T-Shirts $21” […]
November 10, 2022
What the Luck is Going On?
Turning shopping into a promotional game has huge potential. In a test, researchers discovered that promotional games increased conversion rates by anything from 42% […]
October 26, 2022