Sell Me This Cake
2023 is now in full swing and I can’t help but think how much food, in particular cake, I shamelessly consumed during the holiday […]
Here’s How You Can Sell More Sea Shells
Authors have discovered that messaging with alliterative phrases combined with pricing promotions led to higher consideration & selection than non-alliterative promotions: “Two T-Shirts $21” […]
What the Luck is Going On?
Turning shopping into a promotional game has huge potential. In a test, researchers discovered that promotional games increased conversion rates by anything from 42% […]
Natural Is the Way To Go…Or Is It?
Doesn’t it feel like nearly every product these days references its natural or organic elements? While it’s fairly obvious why brands like to do […]
Comparative Messaging, Does it Really Work?
Comparative messaging, does it really work? In short, no. Almost universally across our clients, ads that make comparative claims are less effective at achieving […]