Here’s How You Can Sell More Sea Shells
Authors have discovered that messaging with alliterative phrases combined with pricing promotions led to higher consideration & selection than non-alliterative promotions: “Two T-Shirts $21” […]
Natural Is the Way To Go…Or Is It?
Doesn’t it feel like nearly every product these days references its natural or organic elements? While it’s fairly obvious why brands like to do […]
Your Best Influencer Could Be Your CEO
Researchers have demonstrated that stories centered on the CEO &/or founder’s story (e.g., why I started this, how the product helps people) drove higher […]
Comparative Messaging, Does it Really Work?
Comparative messaging, does it really work? In short, no. Almost universally across our clients, ads that make comparative claims are less effective at achieving […]
Try This To Drive More Engagement With Your Ads
Try This To Drive More Engagement With Your Ads Researchers have discovered that consumers are more likely to engage with and share brand messages when […]